TY  - BOOK
AU  - Varadharaju Janardhanan
AU  - M.H. Bala Subramanya
TI  - Be Unique, The Flipkart Way: Unravelling Unprecedented Corporate Entrepreneurship
SN  - 9789361562044    
PY  - 2024///
CY  - New Delhi
PB  - Rupa Publiations
KW  - Management
KW  - Telemarketing
N2  - The book traces the history of the unprecedented growth of Flipkart from its inception in 2007 till 2022, owing to the successful adoption of corporate entrepreneurship and the nurturing of entrepreneurial culture.
When Flipkart was created in 2007 in Bangalore, the e-commerce industry was hardly present and the entrepreneurial ecosystem for tech start-ups was at its infancy. The book analyses the way the founders of Flipkart and its management overcame multiple challenges and created supply capability, on the one hand, and generated demand on the other.
UR  - https://www.goodreads.com/book/show/217255304-be-unique-the-flipkart-way?from_search=true&from_srp=true&qid=VkDiFFlhEu&rank=1
ER  -