A Billion Dreams: Decoding Flipkart's Growth Story

By:

Varadharaju Janardhanan

Contributor(s):

M.H. Bala Subramanya

Material type: Text

TextLanguage: Eng Publication details: New Delhi Rupa Publications 2024 Description: ix, 147pISBN:

9789361564734

Subject(s):

DDC classification:

658.872 JAN

Online resources:

Summary: This is the riveting story of Flipkart, a homegrown company that understood the power of the Internet and transformed how Indians shopped. Two college friends—Binny Bansal and Sachin Bansal—gave up their jobs and started marketing and selling books online. While their decision was unfathomable to most, they saw an opportunity and grabbed it. From receiving their first order in October 2007, to joining the unicorn club in 2012, Flipkart galloped into the decacorn stratosphere in 2014.

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7392
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7393
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7394
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7395
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7396
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7397
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7398
General Book	Chanakya university Knowledge Centre Upper Ground	Chanakya university Knowledge Centre	658.872 JAN (Browse shelf(Opens below))	Available	CU7399

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This is the riveting story of Flipkart, a homegrown company that understood the power of the Internet and transformed how Indians shopped. Two college friends—Binny Bansal and Sachin Bansal—gave up their jobs and started marketing and selling books online. While their decision was unfathomable to most, they saw an opportunity and grabbed it. From receiving their first order in October 2007, to joining the unicorn club in 2012, Flipkart galloped into the decacorn stratosphere in 2014.

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